cs-retail – ‘Ask Max’ supports change


This blue-chip retail supermarket chain, wanted to support line-managers through strategic change and chose ‘Ask Max’ to provide e-mentoring support.


A trail product in 1999., ‘Ask Max’ had to be proven to work.


A three month trial was agreed to:

  • Support managers
  • Enable managers to off-load ‘baggage’ and get on with the job
  • Classify ‘issues’ and collate statistics
  • Provide a report on the main problems facing managers with ‘independent’ authority


The initial trial was extended due to its success. Research findings were published (McLeod in Virtual Coach, Virtual Mentor) and the report provided management with a hit-list of issues to enable L&D to tailor provision to suit actual, rather than perceived, needs.