cs-retail – ‘Ask Max’ supports change

Background:

This blue-chip retail supermarket chain, wanted to support line-managers through strategic change and chose ‘Ask Max’ to provide e-mentoring support.

Challenge:

A trail product in 1999., ‘Ask Max’ had to be proven to work.

Solution:

A three month trial was agreed to:

  • Support managers
  • Enable managers to off-load ‘baggage’ and get on with the job
  • Classify ‘issues’ and collate statistics
  • Provide a report on the main problems facing managers with ‘independent’ authority

Outcomes:

The initial trial was extended due to its success. Research findings were published (McLeod in Virtual Coach, Virtual Mentor) and the report provided management with a hit-list of issues to enable L&D to tailor provision to suit actual, rather than perceived, needs.