AMA Coaches

Meet our NSA/AMA Coaching Team

The NSA/AMA Coaching Team was created in early 2008 to provide coaching to UK organisations via the National Skills Academy, a Government-sponsored quango. While still working with the NSA, the scheme is available to any UK-based organisation.

All coaches on the scheme have easily passed desk-top screening and then excelled in a demanding assessment centre. The NSA/AMA coaches are available on a day-basis rate – the hosting organisation manages the coach’s time to an established protocol. The advantage to organisations is that quality coaching is available at very encouraging rates and these rates include capped expenses so that budgets are sacrosanct. This is not cheap coaching however, it is a methodology for bringing the finest coaching available to SMEs and to larger organisations in lean periods. Take advantage – call us now for a preliminary chat.

The NSA/AMA Coaching Team is here to help you with your needs. This team is composed of highly competent and professional coaches who offer their services in very reasonable rates. See AMA coaching videos.


Trish Brady

Dip. Perf. Coach (NCFE), Master Prac. NLP.



John Bryans, Dip Coach (LCI)

John is an experienced coach and a member of the Association for Coaching, Chartered Management Institute and associate of the CIPD.  He is passionate about supporting managers and business teams through change and helping them excel. John adopts a pragmatic and intensely goal-orientated approach whilst remaining sensitive to the personal needs and issues confronting his clients.

Previously, John held senior human resource management roles – up to operating board level – across a wide range of industries including music, sports, media and publishing, as well as in public and third sector organisations. Throughout his corporate career he was responsible for delivering improved performance within complex, changing environments and leading multi-disciplinary teams.


Claire Chapman

Cert. Coach (NCFE), Dip. Coach (NCFE), Dip. Coach (OCN), ACC Coach (ICF), Assoc. Coach (CCI), Prac NLP (TPP)

Claire Chapman has 13 years people management experience in retail and financial services that she brings with her alongside her coaching experience and qualifications. Claire uses coaching as a method to create space for her clients to explore how they can reach their goals to realise their personal and professional potential by creating clarity, instilling a sense of Vision and Value, and focusing on how to move forwards with the right action. As a result of working with Claire clients have a renewed sense of clarity & purpose and are able to refocus to achieve their results.

david_hinde_webDavid Hinde, Coach (TLT), M.AoC.

David brings over twenty years of business experience to his coaching, working with organisations such as the BBC, Deloitte & Touche and Mars. Over the last six years he has specialised in using coaching techniques and established, management ‘best practices’ to bring about major performance improvements. He is an accredited coach, a management trainer and writes regularly on the subject of management performance.

katherine long 1

Katherine Long

Advanced Dip. Coaching/Mentoring (OCM), APEL Level 7 (EMCC), Cert Mediation, CPD credited coach via Solicitors Regulation Authority, Member EMCC

Katherine Long’s impressive expertise includes coach development and supervision, facilitation, and coaching for intercultural competences. She is experienced in working with individuals & teams who are, or who aspire to be, change-agents within their organisation or in their community – by helping them to achieve clarity and alignment to their sense of purpose, and confidence in utilising their unique combination of personality, values, skills and experience.


Julia Menaul

Advanced Professional Diploma in Executive Coaching (Leeds Metro University), Association for Coaching Accredited Coach and Certified Coach Supervisor. Northwest AC Co-Coaching Forum Facilitator.

Julia has extensive experience with managers across all sectors and likes to work with senior managers on their people-challenges. She has been described as inspiring, motivational and energetic in her approach.

Julia likes to help people to make transformational shifts in their thinking and behaviour and is often employed to help people be more confident, improve self esteem, handle difficult communications and plan career transitions. Her coaching is a mix of sporting, business and therapy models with a large emphasis on the psychological underpinnings of coaching.

One of her clients said “I wanted a coach who was not too touchy-feely but not too high powered either and Julia fitted the bill exactly!”


Jacky Pratt, DipNMC, PECI, CIAC (Accredited Interactive Coach), B.Sc(Hons)

Jacky has a diploma in life and executive coaching and is accredited by the European Coaching Institute. Her focus is on helping people take action to do the things they want to do but which don’t seem to get done. Jacky acts as a sounding board, helping people to move forward pro-actively and effectively and she encourages people to avoid regrets tomorrow caused by lack of action today. She has a particular passion for helping people to value the differences between each other, leading to improved relationships. She spent 23 years in IT consultancy, and has much experience of project management, e-learning development and systems design, gained at companies such as British Airways, BP, PricewaterhouseCoopers and GE Capital.

A client commented: “I’ve been working with Jacky over a two year period.  Often in small bursts of activity or when a particular issue arises. She is an excellent coach – cheerful, intelligent, widely read, human and effective in stimulating change. I would recommend her to anyone.” Managing Director, TV Production company.


Lisa Rossetti

MA (Coaching; Chester U), Accredited Coach (ACC), Cert. Coach (Forton Group), Cert. Co-active Coaching (ICF/ACTP), Cert. Coach (NCFE)

Lisa Rossetti is a qualified and highly experienced coach, based in the North West.  She provides coaching and development services to both professional people and teams. She works in the UK and internationally.

Professional individuals work with Lisa to create a better balance for their professional and personal lives, and to step into new careers or leadership with confidence.

Lisa is additionally accredited with the International Coach Federation, a Member of the Institute of Career Guidance and a Member of the Association for Coaching.


Jayne Sharples, Dip.Coach (OCN)

Jayne has a diploma in coaching practice and is Director (Education sector) at AMA. She is a thought-provoking coach, providing challenge to enable higher levels of performance and creative solutions. Jayne’s previous professional experience includes senior sales, marketing and management roles in both public and private sector organisations.


Sue Stafford, Cert. Coaching/Mentoring (Oxford-Brookes)

Sue works with individuals and groups by creating a climate of high challenge and high support where engagement is total and the process enjoyable which leads to exceptional results. She embodies the principles she works with – integrity, credibility, honesty, flexibility and professionalism.

Coaching style

Sue is passionate about the development of leaders and partnering with them to sharpen their performance edge and realise their full potential. She believes in her client’s ability to succeed and will maximise their strengths and empower them to benefit from the insights and learning achieved in the future. Clients describe her style in the following terms: high energy, pragmatic, superb listener, wholly collaborative, genuine personal warmth and naturally perceptive with a manner that encourages open dialogue.

Areas of specialisation

These include: transitional coaching from manager to leader, developing female managers/directors, first 100 days for newly appointed individuals, career change, influencing others with impact, managing conflict and coaching managers to manage significant change in complex organisations. Sue has worked with corporate clients to evaluate their coaching and mentoring programmes by return on investment (ROI) and return on expectations (ROE) schemes.


Member of the Chartered Institute of Personnel and Development (MCIPD)
Post graduate Certificate in Coaching and Mentoring 2006 – Oxford Brookes University
NLP practitioner 2007 and BPS Level A and B Psychometrics
Diploma in Coaching Supervision 2009 – International Coaching Federation approved.
Accredited Member of the Association for Coaching (MAC) 2010


Rob Watling, Cert. Coach (BBC), Cert. Perf. Coach (CfC), Accredited Coach (BBC)

Rob has over 30 years management experience in a wide range of settings. He has coached leaders and senior managers at the BBC, the United Nations, NHS, the University of Nottingham, Great Ormond Street, FPM, ACTSA, Amnesty International and a range of private clients.
Rob’s coaching style is creative, supportive and non-judgmental. He encourages his clients to challenge themselves professionally and personally so that they can use the coaching relationship to achieve new levels of  ‘personal best’ performance.

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