“John Whitmore was a good friend and colleague and I was sorry to see his passing. He explained the origins of the GROW Model to me thus: Alexander, Fine & Whitmore co-developed a model called G.R.O.W. Though over-simplified, it is the most readily-used model by trainees. Understanding GROW helps the novice to know where they are in the coaching process. The sequence ‘G-R-O-W’ is NOT sequential; the coach may return again and again to earlier stages, as an achievable goal is developed”. @drangusmcleod