“Emotional transference occurs where either coachee or coach experiences feelings and thoughts about the relationship which are not appropriate. These would include thoughts that they are attractive, that they want to succeed in an action for you (rather than themselves), or they want to ask you on a date. If you have emotional energy attached to their outcomes or state, these too are tell-tale signs of unhealthy and inappropriate transference. So, is wanting to manage or control your coachee’s actions, or puffing up your own ego. These are all good reasons for being a facilitating coach and a ‘servant leader’, not a ‘guru’ coach or super-hero of coaching”. Angus McLeod.